Disney’s taking its Disney Style brand global with a new five-part video series onYouTube called “Destination: Disney Style” which launched yesterday. The aim of this venture is to engage their audience more via social media and promote e-commerce – which is integrated into the videos, as well as their other digital ventures.
The Disney Style site sees more than 1.6 million visits monthly and has more than 730,000 Facebook followers. It is a predominantly female audience, with the core being 18 to 34 year olds who grew up with the Disney brand.
Workers under the aegis of 



